ARM & HAMMER™ NAMES PETMATE® LICENSEE OF THE YEAR
Leading pet products company recognized for innovations
(ARLINGTON, Texas) Nov. 14, 2013 – Petmate, a leading maker of innovative products pet families prefer for home, travel and play, has been named 2013 Licensee of the Year by Arm & Hammer.
The honor bestowed is in recognition of Petmate’s innovative pet odor management products licensed under the Arm & Hammer brand. Products include Arm & Hammer-branded bedding, cat litter pans and dog waste bags and scoops.
“As an ambassador of the Arm & Hammer brand, Petmate continues to gain distribution and grow sales while helping us deliver on our promise that ‘An Odor Free Home Starts Here,’” said Tammy Talerico, director of licensing at Church & Dwight, owners of the Arm & Hammer brand. “Our partnership with Petmate shows pet families that they can truly count on Arm & Hammer products to create a fresher home.”
Brandgenuity, a leading trademark licensing agency, brokered the agreement between Church & Dwight and Petmate. Petmate recently introduced several new products under the Arm & Hammer brand, including dog and cat bedding with built-in antimicrobial protection, a jumbo-hooded litter pan and litter mat accessories.
“Petmate has created innovative, functional products that improve the lives of pet families,” said Larry Baab, EVP of marketing and new product development for Petmate. “Arm & Hammer is an outstanding and supportive partner that has been instrumental in helping us offer solutions pet families look to for common pet household issues.”
Petmate Arm & Hammer licensed products are available at most pet product retailers.
Founded in 1963, Petmate is the nation’s leading maker of innovative products pet families prefer for home, travel and play. Arlington, Texas-based Petmate is the trusted authority in innovative, functional, high-quality pet products including bedding kennels, dog houses, feeding and watering products, litter maintenance products, toys, collars, leads and travel solutions, available at pet supply retailers nationwide. Petmate also makes pet family favorite brands Chuckit!, Wetnoz, Aspen Pet, JW and more. For more information, visit www.petmate.com.