PETMATE® EXPANDS WONDERSNAXX® PRODUCT LINE WITH NEW NUTTERZ™ LONG-LASTING PEANUT BUTTER TREATS FOR DOGS
The New, Unique Treats Deliver a New Standard in Quality and Innovation Within the Competitive Pet Consumables Category
(Arlington, TX) April 26, 2021 — Petmate announced today the launch of its newest WonderSnaXX product offering, NutterZ, to deliver a creamy peanut butter experience that dogs love while eliminating the mess for pet parents. The new NutterZ treats combine the WonderSnaXX proprietary SAFE-HIDE® manufacturing process with a unique, real peanut butter formulation that has never been seen before in pet treats. The winning combo of a more digestible rawhide with "Lip Smacking Mess Free Goodness™" makes NutterZ an irresistible option and choice for pets and pet parents in the pet treat category.
"The cutting-edge formulation in our new NutterZ treats truly make it a stand-out original in the highly competitive peanut butter treat category," says Chris Wilson, Executive Vice President of Marketing at Petmate. "We're pet parents first and passionate innovator second, and the NutterZ chews delivers a delicious mess free treat solution that dogs and pet parents will love and trust as they keep coming back for more."
Available in original American rawhide and bacon flavors, NutterZ treats are the only peanut butter-filled treats that are made with minced and whipped beef hide, making it four times more digestible than a traditional rawhide treat. Like other WonderSnaXX chews, the new line features protein-based ingredients, versus other treats that prominently list starch as a key ingredient, and leave out fructose, an ingredient known to cause plaque, buildup. and gum disease, making it a much healthier option for dogs. In addition, they're smartly designed to be soft and flexible to reduce choking concerns and provide peace of mind for pet parents.
Founded in 1959 as Doskocil Manufacturing, Inc. Petmate, headquartered in Arlington, Texas, is passionate about providing fun, trusted quality products worldwide to enhance the lives of pets and their families. The company's vision, to be the worldwide leader of solutions and excellence in the pet industry, encapsulates its commitments to deliver award-winning, innovative ideas daily to each of its product categories including bedding, kennels, dog houses, feeding and watering products, litter maintenance products, toys, collars, leads, travel, and more. Petmate's portfolio of pet, family-favorite brands include Chuckit!®, Aspen Pet®, Pet Qwerks®, Healthy Chews®, Gamma2®, JW®, and La-Z-Boy®. For more information, visit petmate.com/ourstory.
Maria Habermann / firstname.lastname@example.org
Freeman Public Relations
(973) 470-0400, x20