PETMATE® SHOWCASES MORE THAN 175 PRODUCTS AT SUPERZOO 2014
New lines include Jackson Galaxy Collection and Chuckit!® LIGHTPLAY™
(LAS VEGAS) July 21, 2014 – Petmate, the trusted authority in smart pet care solutions, introduces more than 175 products at SuperZoo 2014, held July 22-24 at the Mandalay Bay Convention Center in Las Vegas. Many of the company’s new products have been developed with a keen focus on natural animal behavior and fostering the bond between people and their pets through play.
Petmate will unveil an exclusive cat product line developed with renowned cat expert and animal advocate Jackson Galaxy, star of the Animal Planet’s “My Cat from Hell.” The Jackson Galaxy Collection by Petmate features a variety of wands, toys, scratchers, tunnels and tents to cater to the ideal cat environment, known to Galaxy fans as “Catification.” Each product speaks to natural cat behaviors – Hunt, Catch, Kill, Eat, Groom and Sleep.
“The Jackson Galaxy Collection by Petmate is changing the cat play category by incorporating real-world understanding of cats and their natural instincts,” said Petmate CEO Alice Tillett. ”The line provides the tools and building blocks for pet families to create the ideal cat play experience for a wide variety of feline personalities, and it caters to the prey-and-play cat lifestyle.”
Available to consumers beginning Fall 2014, the line features 25 new products including:
Pet specialty retailers can get the Jackson Galaxy Shipper by Petmate for greater flexibility in merchandising products in a secondary location.
Galaxy will be in the Petmate booth on July 22 from 1:30–3:30 p.m. He will sign copies of his book “Cat Daddy: What the World’s Most Incorrigible Cat Taught Me About Life, Love and Coming Clean” for a suggested donation of $5 to benefit the Nevada SPCA.
Petmate also will introduce new LIGHTPLAY toys, an extension of its popular Chuckit! line. Offering More Ways to Play®, the innovative LIGHTPLAY line of durable, high-visibility, glow-in-the-dark toys features 3D print fabric and fast-charging Max Glow™ rubber that charges under a bright light in less than 10 minutes for up to 30 minutes of early morning or nighttime play.
“The LIGHTPLAY line caters to the ‘start early, play late’ lifestyle so many pet parents are taking on due to work and family commitments,” said Tillett. “Designed to extend fetch time to early mornings or after dark, LIGHTPLAY encourages playtime for when most people are home from work and have time to be active with their pup.”
Available to consumers beginning Fall 2014, the line offers a glowing twist on nine of Chuckit!’s most popular dog play products including:
Founded in 1963, Petmate is the nation’s leading maker of innovative products pet families prefer for home, travel and play. Arlington, Texas-based Petmate is the trusted authority in innovative, functional, high-quality pet products including bedding, kennels, dog houses, feeding and watering products, litter maintenance products, toys, collars, leads and travel solutions, available at pet supply retailers nationwide. Petmate also makes pet family favorite brands Chuckit!, Wetnoz, Aspen Pet, JW and more. For more information, visit www.petmate.com.
SuperZoo is the most popular trade show in North America for the pet store industry, attracting thousands of retailers, product suppliers and service providers every year. SuperZoo 2014 will be held at the Mandalay Bay Convention Center in Las Vegas, Nevada, July 22–24. Produced by the World Pet Association (WPA), the show is an important annual event that provides independent pet store owners with the knowledge and resources they need to be successful. WPA is the oldest industry organization promoting responsible growth and development of the companion pet and related products and services. For more information, visit http://www.superzoo.org.
Sarah Langhorst/Ann Hinshaw