PETMATE® UNVEILS MORE THAN 100 NEW PRODUCTS AT GLOBAL PET EXPO 2014
Showcase includes products inspired by home decor trends, natural animal behaviors
(ORLANDO, Fla.) March 12, 2014 – Petmate, a leading maker of innovative products pet families prefer for home, travel and play, introduces more than 100 new products at Global Pet Expo 2014 in Orlando, Fla. Many of the company’s new products have been developed with a keen focus on natural animal behavior, home decor and fashion trends, and ever-increasing pet travel needs.
“Our new products were created with respect for animal instinct while recognizing the huge part pets play in human lives,” said Larry Baab, executive vice president of marketing and new product development for Petmate. ”Petmate designs products to enhance the lives of pets and their people through innovative ideas and on-trend style for home, travel and play.”
Petmate has partnered with renowned cat expert and animal advocate Jackson Galaxy for an exclusive line of innovative cat play products. Galaxy is the star of Animal Planet’s “My Cat from Hell,” now in production for its fifth season scheduled for spring 2014, and best-selling author of “Cat Daddy: What the World’s Most Incorrigible Cat Taught Me About Life, Love and Coming Clean.”
Expected to roll out in 2014, the Jackson Galaxy line will feature a variety of wands, toys, scratchers, tunnels and tents to cater to the ideal cat environment, known to Galaxy fans as “Catification.” Each product speaks to natural cat behaviors – Hunt, Catch, Kill, Eat, Groom and Sleep.
For dogs, Petmate expands its popular Chuckit!® toy line. Offering more “ways to play” from Indoor to Ground Pursuit, Shake, Tug & Play and new NightPlay, Chuckit! products nurture the natural bond between people and their dogs through play. Some new additions to the line include:
Focusing on the natural instincts of digging and burrowing for dogs and kneading for cats, the Petmate Dig & Burrow Bed features fashionable designed fabrics, making this collection home decor-friendly as well. The bed is filled with a high-loft, recycled polyester fiber fill and is available in three sizes.
And, tapping into the human instinct, the Bedding Wire Shipper by Petmate offers pet specialty retailers greater flexibility to merchandise bedding in a secondary location. Available in full or half pallet sizes.
Home Decor Trends
To help pet accessories meld easily and stylishly into pet homes, Petmate has taken its inspiration from home design trends, including the use of organic materials and textures in its pet bedding and reimagined vintage pieces in its food storage lines.
In line with the home decor trend of bringing the outdoors inside with high-quality products, the Petmate Poly-Wicker Bedding, available in three sizes, is made of hand woven poly-rattan and is great for the patio as well as the living room. Made of mildew-resistant materials, the bed’s wire frame bottom provides for continuous ventilation, reducing odors.
In the feeding and watering category, the vintage glass jar your mother and grandmother made jams and jellies in is now available for pets in the Mason Inspired Food Storage line by Petmate. Made in the USA, all items in the line feature a light tint bottle that allows pet parents to see when it’s time to refill.
Taking a cue from the latest colors in sports clothing and accessories, Petmate’s Aspen Pet® Sporty Brights bedding and Sport Mesh collars and leads are featured in bright, saturated hues.
Based on Pantone’s Color of the Year, “Radiant Orchid,” and straight off the runway, Petmate is now offering select items in its Wetnoz® collection in lilac.
Pet travel has grown dramatically due to the increasing cultural shift of pet parents viewing pets as a part of the family, earning them a seat in the car for vacations and trips. According to the American Pet Products Association, 57 percent of all dog households take Fido on an overnight trip at least once a year, so Petmate has expanded its award-winning travel line, which offers a full range for pet travel needs with safety, comfort and convenience features.
New additions to the line include the Petmate Portable Pop-Up Den, an extension of the Petmate Portable Pop-Up Tent unveiled at last year’s Global Pet Expo. Constructed from heavy-duty, water-resistant canvas and side mesh panels that protect pets from the elements while allowing them to see what’s going on outside, the den features easy pop-up construction and a convenient carry and stow bag. Available in two sizes.
For vehicle travel, the Petmate Vehicle Booster Seat, available in two sizes, elevates smaller pets to see out safely during car rides. Featuring an interior tether for added pet safety, the booster seat easily installs onto front or back seats and features a removable, washable fleece liner for warmth and protection.
Founded in 1963, Petmate is the nation’s leading maker of innovative products pet families prefer for home, travel and play. Arlington, Texas-based Petmate is the trusted authority in innovative, functional, high-quality pet products including bedding, kennels, dog houses, feeding and watering products, litter maintenance products, toys, collars, leads and travel solutions, available at pet supply retailers nationwide. Petmate also makes pet family favorite brands Chuckit!, Wetnoz, Aspen Pet, JW and more. For more information, visit www.petmate.com.
About Global Pet Expo
Global Pet Expo, the pet industry’s largest annual trade show, is presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). The 2013 Show featured 964 exhibitors, 2,686 booths and more than 3,000 new product launches. 5,324 pet product buyers from around the world attended. Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. The 2014 Show will take place March 12-14, 2014 in Orlando, FL at the Orange County Convention Center. For more information, visit www.globalpetexpo.org.
Sarah Langhorst/Ann Hinshaw